With 340 million Tweets a day and 200 million active users, Twitter has the potential to give your business the exposure it needs from users around the world; but what is Twitter? Twitter is a social networking site where messages, or Tweets, of 140 characters or less, are open for users to post, view, or share. You see what people are thinking and doing in real time, and customers can see what your business is promoting. By paying to promote your account or Tweets, you can strengthen your base of followers, Twitter users subscribed to your content, and extend your reach into varying demographics. It is likely that users are already Tweeting about you or a business you compete with. Twitter gives you direct access to market intelligence, direct communication with your customer and a stage to broadcast
your content and brand.