What is Twitter and Why Do I Need It?

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twitter speech bubbleWith 340 million Tweets a day and 200 million active users, Twitter has the potential to give your business the exposure it needs from users around the world; but what is Twitter? Twitter is a social networking site where messages, or Tweets, of 140 characters or less, are open for users to post, view, or share. You see what people are thinking and doing in real time, and customers can see what ...

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Video is the Future

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hand touching video controlTwitter announced its new mobile service “Vine” last week, a video service allowing users to upload short snippets of video (only six seconds long!)

With that, Facebook announced on Monday that they updated their iOS app, adding recording and sharing videos and sending voice messages to the uses of said app.

What is a social media guru to do with so many new features!?

The update also added access to the cameras of ...

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Twitter Cheat Codes

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blue bird plush holding magnifying glassPopularity used to mean having a lot of friends, but not today. Today it means having engaging people online so that they like, comment, or share. In the case of Twitter, it isn’t just the number of followers you have, but the number of retweets you get for any given message you tweet.

That then begs the question: how can I get more retweets? Or maybe if you are in the ...

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Tweeting Tips for Twitter Campaigns

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twitter homepageTwitter is the key to winning the presidential election.

Well, maybe not, but it is a useful tool for businesses. If you do it right, you can create and run a successful Twitter campaign for your company. The best part is, it isn’t hard to do. Just make sure you know how to use Twitter and have familiarized yourself with it before setting out to create a Twitter campaign.

So let’s get started. ...

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Step Aside, Television

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sad man with broken tvRemember when everyone said TV was a fad in the 50s or something? I don’t, I simply wasn’t around back then. But it looks like they were right. According to Nielson’s Global Survey of Multi-Screen Media Usage, internet video beat out television watching in 2012 for most groups (i.e. people with TV sets and internet access.) I haven’t had cable in about 3 years and I haven’t really ...

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The Stresses of Facebook

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woman threatening computer with axeWhat did people do before cell phones and Facebook were invented? When actual face-to-face interaction was required to invite someone to an event or let them know about the goings on in your daily life.

The only way you got upset or put in a bad mood was by word-of-mouth that you didn’t get invited to the party of the year or to your friends’ baby shower. Now, Facebook does all of ...

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StumbleUpon This

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street sign of person stumblingThere are a few websites out there that cater to your wants and needs and let you pick and choose what interests you, such as Pinterest. There is one site, however, that has been around for a while now, but was put in the shadows after the launch of Pinterest.

StumbleUpon.

Launched in 2001, StumbleUpon is a site, much like Pinterest, that is tailored to your likes. Whether it be sports, photography, travel ...

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SoLoWhat?

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using phone by coffeeMore and more people are not only using smartphones and tablets, but are using them to search for information…especially local information. From this trend arises a new buzzword – SoLoMo – or SoLoWhat? if you’ve never heard of it.

SoLoMo stands for Social-Local-Mobile. It allows a mobile app to go beyond the normal search engine approach and incorporate GPS technology to provide more localized, geo results. Sounds great, but what does that actually ...

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Social Media (JT and Sarah)

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hand trying to touch mouse pointerJT
The biggest challenge we have right now with Social Media is just helping clients understand what it is. We tell them Internet marketing has to include social media, and their reaction is, “Why do I need Facebook?” Or they say, “Linked in? Twitter? What’s THAT?” If they have any familiarity with it at all, it’s probably on a personal level, and they really ...

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