Add a Video Spokesperson to Your Website

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Your website is often the first contact that you have with potential customers. Most web visitors will only stay on a website for 8-10 seconds before deciding to move on to one of your competitors if your website does not capture their attention. Grabbing their attention quickly and giving them the information they are looking for will help to keep them on your site longer. Having a ...

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How to Quickly Fulfill your Social Media Duties

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Keeping up and checking your social media sites is essential for executing a successful social media marketing strategy.  Setting up a site or page is not enough.  The sites need to be contributed to on a daily basis, if not a few times a day.  The content also needs to be well constructed and well researched in order to be considered worthwhile and bookmarked.  Not only that, ...

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Video Marketing

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Video Marketing

Online Promotion with Video Means an Effective Online Company Presence

The future is online. If you currently have a company or will in the near future, be it local or an internet storefront, it is vital to your company’s growth and continued existence that you create a presence on the Internet. For the basic company owner, attempting to promote your site and company is difficult and perplexing, ...

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How to Tell if a Video is Spam

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A spammed video is hard to notice, unless you know the signs.  If the video is spammed, it is trying to pull your attention elsewhere to click on another add or video link.  It is necessary to notice when a video is spammed to avoid their tricks and possible confusion.  Take these tips into consideration when viewing a video online, whether it is on YouTube or another ...

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How to Handle an Overload of Clients

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Once you have established your company as the expert in your field, an overload of clients could surface.  Each client needs to be tended to and taken into consideration in order for a successful business relationship to be formed.  The focus cannot solely be on one client.  They all came to your company for a reason.  Think about how to handle each client carefully and with the ...

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How to Dominate the Video Charts

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New, exciting videos are being uploaded every day to various websites.  It is not just a few videos here and there, but rather hours upon hours of video content being uploaded.  How can a brand video compete with the millions of videos that are currently out there?  First of all, a brand video needs to be professionally produced in order to generate any sort of traffic and ...

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How Not to Conclude Your Presentation

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At one point during your business career, a presentation is going to have to be given demonstrating your services or a featured product.  The information that is given during a presentation is important, but the delivery is just as important, if not more. The presentation either makes the material that much more exciting or makes it painful to listen to.  How you present the information is how ...

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Using LinkedIn to Build Your Foundation

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LinkedIn is a social networking site that offers an individual and/or business to build a professional profile.  Creating a LinkedIn profile establishes a base for an individual or company from which they can start to generate influence, introductions, and resources.  The first thing that needs to be done is the completion of a profile.  All areas of the profile need to be completed for the utmost success ...

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Common Misunderstandings in Social Media

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The social media game involves a great deal more than just posting various updates from time to time.  To fully utilize a social networking site, more thought and planning needs to be executed in order to reach the goal in mind.  Your sales need to increase and target other individuals when using social media as a marketing strategy.  It does involve gaining a larger audience base, but ...

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Best Use of Email Marketing

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Using email to market to your business practices is a great way to showcase your company, if done correctly.  There are tactics to use when applying email marketing so that your informational email does not end up as spam, or worse, is not even opened by the recipient.  The email needs to be sent to the right individuals who will open the email and become a potential ...

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